Known By Name.
Reputation. Measured.
Known By Name is not a personality test. It does not tell you who you are. It tells you how others experience you, which is the thing that actually drives your reputation, your relationships, and your results at work.
Personality is who you are. Behaviour is what others notice.
Personality tools categorise how you think and what you prefer. They are useful for self-awareness. What they cannot tell you is what your colleagues actually notice when they interact with you, what they say about you when you leave the room, or whether the impression you make matches the one you intend.
Known By Name measures observable behaviour. The things that are nameable, specific, and, critically, changeable. That distinction is what makes the program developmental rather than merely descriptive.You leave knowing not just who you are, but what to do differently.
Five behaviours that determine how people experience you at work.
Reach is about the deliberate, consistent effort to be present and known beyond your immediate circle.
Recall is shaped bythe consistency and clarity of how you show up across different interactions and audiences.
Regard is often what separates good performers from great leaders, and is frequently the dimension with the largest gap between self-perception and how others experience you.
Reliability is about the gap, or absence of a gap, between what you commit to and what you deliver.
Resonance is about whether people leave interactions with you feeling heard, valued, and engage...or not.
The methodology behind the four components.
A detailed picture and a plan you can act on straight away.
You receive a personalised report across all five pillars of the 5R framework. It shows where your self-perception aligns with how others see you, and where the gaps are. It is specific, behavioural, and actionable.
You then work through a structured debrief with a Catalyst facilitator and build a focused action plan targeting the pillars with the most impact on your reputation and results. You leave knowing exactly where to focus.