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The Known By Name program

You work hard. But how others experience you at work shapes your reputation, your relationships, and your career. Known By Name gives you that picture.

the program

A structured program built around how others experience you.

Known By Name is a professional development program for people who want an honest, evidence-based view of how they show up at work. It is not a personality test. It does not tell you who you are. It tells you how others experience you, which is the thing that actually drives your reputation and your results.

The program combines multi-rater feedback, structured coaching, workshops and a clear action plan. You finish with a detailed picture of your professional presence and a practical roadmap for where to focus next.

the five pillars

Five pillars that define how others experience you at work

reach
Is about your visibility. Do people know who you are? Are you remembered in the right rooms by the right people?
recall
Is about what comes to mind when your name comes up. What do others associate with you? Is it what you want?
regard
Is about respect. Do people feel valued in their interactions with you? This pillar often separates good performers from great leaders.
Reliability
Is about whether others trust you to follow through. Competence matters, but consistency is what builds long-term credibility.
Resonance
Is about whether people connect with you. Do your communication style, energy, and presence land well with the people around you?
who is it for

For anyone who wants to know how they are experienced at work

Known By Name suits anyone who wants an honest, evidence-based view of how they show up at work. It is relevant across roles and levels. Individual contributors, team leads, senior managers, and executives all benefit. You do not need to be underperforming or at a career crossroads. Many participants are already strong performers who want to understand how others experience them before that gap creates a problem.

Unlike DISC, Myers-Briggs, or similar tools, Known By Name does not categorise your personality type. It measures observable behaviour. It asks: what do the people around you actually notice, and does that match what you intend?

your clear view

A detailed picture and a plan you can act on straight away

Participants receive a personalised report across all five dimensions of the 5 Rs framework. The report shows where your self-perception aligns with how others see you, and where the gaps are. It is specific, behavioural, and written to be useful rather than flattering.

You then work through a structured debrief with a Catalyst facilitator. Together you build a focused action plan that addresses the dimensions with the most impact on your reputation and results. You leave knowing exactly what to do next.

let's talk

Talk to us about your goals.

See what focused capability building delivers for you and your team.