Woman in an orange jumper sitting on a yellow lounge in a modern office.

Known By Name. The professional reputation program measured by the people you work with.

Most programs help your people understand themselves. Known By Name shows them how colleagues, leaders and clients experience them, then closes the gap. Reputation. Measured.

Why this matters now

Technical skills no longer set people apart. How they show up does.

As AI takes over more of the routine work, the human parts of a role carry more weight. Clarity. Trust. Being remembered for the right reasons. These are the things people notice, repeat and act on when your name comes up in a room you are not in.

Known By Name gives individuals and teams an evidence-based picture of how they show up at work, and a structured path to strengthen it. It is built on the 5Rs framework and delivered across four connected stages over 12 to 16 weeks.

Orange fingerprint that is circle shaped.
the 5Rs framework

Five behaviours shape how your people are experienced.

Reputation is rarely accidental. It forms from repeated behaviour over time. The 5Rs are the five behaviours with the most influence on whether someone is noticed, trusted, remembered and relied on.

Blue outline of an eye. Icon for Reach.
reach

How visible and accessible your person is. Do the right people know who they are and what they stand for?

Blue outline of a thought bubble. Icon for Recall.
recall

How memorable they are. When their name comes up, what do others associate with them?

Blue outline of a shield. Icon for Regard.
regard

The respect others hold for them. Do people feel valued in their interactions with them?

Blue outline of a checklist. Icon for Reliability.
reliability

Whether others trust them to follow through. Consistency is what builds long-term credibility.

Blue outline of a chain link. Icon for Resonance.
resonance

How well they connect. Does their communication style and presence land well with the people around them?

Who it is for

For leaders investing in their people and professionals investing in themselves.

Known By Name suits anyone who wants an honest, evidence-based view of how they show up at work. It works across roles and levels. It is developmental, not remedial. Many participants are already strong performers who want to see their blind spots before those blind spots cost them something.

Unlike DISC, Myers-Briggs or similar tools, Known By Name does not categorise personality type. It measures observable behaviour. It asks what the people around you notice, and whether it matches what you intend.

hr and business leaders
You want a structured, measurable way to build professional presence and communication across a team, beyond technical training and standard leadership frameworks.
high performers
You are strong in the role and want to know how others experience you before the next step exposes a gap.
Leaders preparing their people
You have people heading into greater responsibility, senior stakeholder exposure or client-facing work, where how they show up matters as much as what they know.
Professionals at any level
You sense a difference between how you intend to come across and how you land, and you want evidence rather than guesswork.
rate yourself

Take your reputation pulse.

Most of us have no real idea how we are seen at work. Rate yourself across the five behaviours behind professional reputation and see where you feel solid or shaky. It is your own view, so treat it as a starting point. Two minutes, ten questions, nothing stored.

What the program includes

From insight to evidence in four stages.

Each stage builds on the last. The full journey runs 12 to 16 weeks.
Insight
See yourself through others' eyes
Your people complete the KBN Index, a 360 assessment rated by peers and decision makers, with direct reports where relevant. A benchmark AI role play adds a second, observed data point. Together they show how each person is experienced at work. Not who they think they are. How they land.
Develop
Close the gap between intent and impact
A workshop introduces the 5Rs. Each person works with their own KBN Index report, privately, and builds a development plan focused on the behaviours which will shift how others experience them. Nobody's results are shown to the room.
Practice
Change how they show up in real moments
AI-powered role play rehearses the specific behaviours identified in the KBN Index. Immediate feedback, unlimited repeats, no audience. A one-to-one coaching session using the CORE framework connects the data to a specific, owned action plan. New habits form before they are tested for real.
Prove
Measure the shift
Your people repeat the benchmark role play and the KBN Index. Each person reviews their own before and after with their coach and decides what to carry back into conversations with their manager.
testimonials

What our clients say about the program

"Working with Known By Name has given me real clarity on how I show up as a leader and how I'm experienced by others across the business.

The feedback was honest, practical, and helped me identify both my strengths and the areas I needed to improve. It strengthened my communication, consistency, and leadership presence, while also helping me build stronger trust and influence with my team.

The outcomes have been genuinely valuable, both professionally and personally."

Matt Jenkins
Director of People and Operations, Applejack Hospitality
Applejack Hospitality Logo. Black background with the word Applejack in with text.

"Completing the Known By Name assessment really made me think about the small things each and every day that either build or detract from my 5Rs. Something I have total control of in a tech world that is changing faster than ever.

It’s also made me think about how I can coach my team in a simple effective way to make each moment matter"

People Leader
Tech Industry
Orange phone
Time and investment

Scope and investment.

Known By Name runs across 12 to 16 weeks and includes all four stages. It suits leadership cohorts and whole-team programs, and it works for a single leader.

Pricing is per participant and depends on cohort size and program configuration. The starting point is a 20-minute call to understand your goals and confirm the right structure.

faqs

Common questions about Known By Name.

What is the Known By Name program?
Known By Name is a professional development program which measures how a person is experienced at work and then develops it. It combines the KBN Index (a 360 assessment), a workshop, one-to-one coaching and AI-powered practice across 12 to 16 weeks, and ends with a reassessment.
How is Known By Name different from DISC or Myers-Briggs?
Personality tools describe how you are wired. Known By Name describes how you land. It measures observable behaviour, the things colleagues notice, remember and repeat, and those behaviours are changeable. You finish knowing what to do differently, not only what type you are.
Who rates a participant, and do managers see the results?
Peers and decision makers, which means the leaders and clients whose opinion shapes the participant's opportunities, plus direct reports where relevant. Participants nominate their own raters and responses are confidential. Managers and sponsors do not receive individual reports. Participants decide what to share and when.
What outcomes should we expect?
For each participant: a clear, evidence-based picture of how they are experienced, a focused plan, stronger communication and credibility in the conversations which matter, and a measured before and after. For the organisation: people who show up with more clarity and consistency, and who chose to do the work because the results were theirs.
Is Known By Name only for people who are underperforming?
No. It is developmental, not remedial. Many participants are already strong performers who want to see their blind spots before those blind spots become a problem. Small shifts in how you show up produce large shifts in how you are trusted, remembered and chosen.
How long does it take and what is the time commitment per person?
The program runs 12 to 16 weeks. Each participant completes the KBN Index, attends a team debrief session, has a one-to-one coaching session, practises with AI role play in their own time, and repeats the benchmark and the Index at the end. Expect 4 to 8 hours in total across the program.
let's talk

Talk to us about your goals.

We work with organisations across Australia and New Zealand to build capability that delivers results.