Woman in an orange jumper sitting on a yellow lounge in a modern office.

Build the human connection and trust that technology can’t replicate.

Most programs help people understand themselves. We help them understand how they're experienced by others, because that's what actually shapes trust, influence, and results.

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What is Known By Name

Why human skills now make the difference.

As AI and technology become embedded in daily work, efficiency improves but human connection becomes harder to build and easier to lose. Technical skills no longer set people apart. How people communicate, connect, and are remembered now matters more than ever.

Known By Name is our proprietary program for building the human skills that shape how people are experienced at work. It gives individuals and teams a clear, practical way to understand how they show up, how they are perceived, and how they build trust over time.

The program provides a shared structure for developing professional identity and reputation. It helps people become clearer in their communication, more credible in their actions, and more consistent in how they are remembered.

Known By Name is designed for modern workplaces, where influence is built through everyday interactions, not titles or technical expertise alone.

Orange fingerprint that is circle shaped.
Orange circle depicting the KBN 5 Pillars.
the 5 r model

The five behaviours that shape how people experience you.

How people experience you at work is rarely accidental. It is shaped by repeat behaviours over time. Our program looks at how people are experienced at work and focuses on the five behaviours that have the greatest impact on whether you are noticed, trusted, remembered, and relied on.

These five behaviours show up consistently in how people are experienced at work.

how the program works

The journey

Known By Name builds human capability through a clear journey, with measurable progress from start to finish.
Insight
See yourself through others' eyes. A 360 assessment and benchmark role play reveal how colleagues, direct reports, and leaders actually experience you, not who you think you are, but how you show up.
Develop
Close the gap between intent and impact. A workshop introduces the 5R model and helps you build a development plan focused on the behaviors that shift how others experience you.
Practice
Change how you show up in real moments. Use AI-powered role play to rehearse difficult conversations, get immediate feedback, and build new patterns until they feel natural.
Prove
Track the shift. Repeat the benchmark role play to measure how your impact has changed, then review progress with your coach and leader to sustain momentum back in the workplace.
faqs

Common questions about Known By Name

What is the Known By Name program and how does it work?
Known By Name is a proprietary professional development program that measures and strengthens how individuals are experienced by others at work. Unlike personality assessments that focus on self-understanding, Known By Name focuses on building the five key behaviors (the 5Rs) that shape trust, influence, and professional reputation in real workplace interactions.
How is Known By Name different from a personality assessment like DISC or Myers-Briggs?
Personality assessments help you understand yourself. Known By Name helps you understand how others experience you. While personality tests focus on internal traits and preferences, our program measures observable behaviors that directly impact your professional relationships, credibility, and influence. The 5R model (Reach, Recall, Resonance, Reliability, and Regard) is based on how others perceive and remember you, not on your self-perception.
What are the 5 Rs framework and what does each one measure?
The 5Rs are: Reach (how visible and accessible you are), Recall (how memorable you are), Resonance (how well you connect), Reliability (how consistently you deliver), and Regard (how much respect and trust you build).
What outcomes can I expect from completing the Known By Name program?
Participants gain clear, measurable insight into how they're perceived by colleagues, leaders, and direct reports. The program helps you identify blind spots between how you intend to show up and how you're actually experienced. Through AI-powered practice, you build stronger communication skills, increase your professional credibility, and develop the confidence to handle difficult conversations.
Is Known By Name only for people who are underperforming at work?
Not at all. Known By Name isn't remedia, it's developmental. Participants can include already high performers who want to take their impact to the next level. The program helps you understand how small shifts in behavior can create significant changes in how you're experienced, trusted, and remembered. Even small improvements in the 5Rs can unlock new opportunities, strengthen relationships, and accelerate career progression.
How long does the Known By Name program run and what does it include?
The standard Known By Name journey runs over 12-16 weeks and includes four phases:
Insight (360 assessment and benchmark roleplay), Develop (workshop and development planning), Practice (AI-powered roleplay sessions), and Prove (reassessment to measure change).
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Talk to us about your goals.

See what focused capability building delivers for you and your team.
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We help teams build practical skills that support real performance. We design learning that fits your goals and gives your people clear ways to grow. You get support that feels human and focused on outcomes that matter to your business.
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