Woman in an orange jumper sitting on a yellow lounge in a modern office.

Good intentions don't build reputations. Measured impact does.

Most programs help your people understand themselves. Known By Name helps them understand how they are experienced by others. That is what actually shapes trust, influence, and the results your team delivers.

book a call
whY this matters now

Technical skills no longer set people apart. How they show up does.

As AI and technology become embedded in daily work, efficiency improves but human connection becomes harder to build and easier to lose. The professionals who stand out are the ones who communicate with clarity, build genuine trust, and are remembered for the right reasons.

Known By Name is a proprietary professional development program that gives individuals and teams aclear, evidence-based picture of how they show up at work, and a structured path to strengthen it. It is built around the 5Rs framework and delivered across four connected components.

Orange fingerprint that is circle shaped.
the 5Rs framework

Five behaviours that shape how your people are experienced.

How your people are experienced at work is rarely accidental. It is shaped by repeated patterns over time. The 5Rs are the five behaviours that most directly determine whether someone is noticed, trusted, remembered, and relied on.

learn more about the 5R's
reach

How visible and accessible your person is. Do the right people know who they are and what they stand for?

recall

How memorable they are. When their name comes up, what do others associate with them?

regard

The respect others hold for them. Do people feel valued in their interactions with them?

reliability

Whether others trust them to follow through. Consistency is what builds long-term credibility.

resonance

How well they connect. Does their communication style and presence land well with the people around them?

who is known by name for

For leaders investing in their people and professionals investing in themselves.

Known By Name suits anyone who wants an honest, evidence-based view of how they show up at work. It is relevant across roles and levels. Individual contributors, team leads, senior managers, and executives all benefit. You do not need to be underperforming or at a career crossroads. Many participants are already strong performers who want to understand how others experience them before that gap creates a problem.

Unlike DISC, Myers-Briggs, or similar tools, Known By Name does not categorise your personality type. It measures observable behaviour. It asks: what do the people around you actually notice, and does that match what you intend?

hr and business leaders
Who want a structured, measurable way to develop professional presence and communication across their teams. Beyond technical skills and standard leadership frameworks.
high performers
‍
Who are already strong in their role and want to understand how others experience them before blind spots become barriers to their next level.
Leaders preparing their people
For greater responsibility, senior stakeholder exposure, or client-facing roles where how someone shows up matters as much as what they know.
Professionals at any level
‍
Who sense a gap between how they intend to come across and how they are actually landing, and want an evidence-based view of that gap so they can close it.
What the program includes

From insight to evidence.

Known By Name moves your people through four connected stages. Each one builds on the last.
read how the methodology works
Insight
See yourself through others' eyes
A 360 assessment gathers multi-rater feedback from colleagues, direct reports, and leaders across the five 5Rs dimensions. A benchmark AI roleplay adds a second layer. Together they reveal how your people are actually experienced at work. Not who they think they are. How they show up.
Develop
Close the gap between intent and impact
They close the gap between intent and impact. A workshop introduces the 5Rs model and helps them build a development plan focused on the behaviours that will shift how others experience them.
Practice
Change how they show up in real moments
AI-powered roleplay builds the specific behaviours identified in the 360. Immediate feedback, repeatable practice, no performance pressure. One-on-one coaching sessions using the CORE framework connect the data to specific behaviour change and a clear, owned action plan. New habits form before they are tested in real situations.
Prove
track the shift
Your people repeat the benchmark roleplay to measure how their impact has changed. Progress is reviewed with their coach and with you to sustain momentum back in the workplace.
Orange phone
time commitment

Scope and investment

Known By Name runs across 12 to 16 weeks and includes the full four-component journey. It suits leadership cohorts and whole-team programs depending on your goals.

Pricing is structured per participant and varies by cohort size and program configuration. The starting pointis a 20-minute call to understand your goals and confirm the right structure for your situation.

start the conversation
faqs

Common questions about Known by Name.

What is the Known By Name program and how does it work?
Known By Name measures how others experience you at work. It is a structured professional development program built around the 5R framework, five pillars that shape your professional reputation. Through a 360 assessment, workshops, AI-powered practice, and coaching, you see the gap between your intent and your impact, then close it.
How is Known By Name different from a personality assessment like DISC or Myers-Briggs?
Personality assessments tell you about yourself. Known By Name tells you about your reputation. DISC and Myers-Briggs measure internal traits and preferences. Known By Name measures observable behaviour, the signals others actually notice, remember, and talk about. The 5R framework (Reach, Recall, Resonance, Reliability, and Regard) is built on how others experience you, not how you see yourself.
What are the 5 Rs framework and what does each one measure?
The 5Rs are five pillars that shape how others experienceyou at work. Reach measures your visibility. Do the right people know who youare? Recall measures what comes to mind when your name comes up. Resonance measures how well you connect with the people around you. Reliability measures whether others trust you to follow through. Regard measures the respect and trust you build over time.
What outcomes can I expect from completing the Known By Name program?
You get a clear, evidence-based picture of how colleagues, leaders, and clientsexperience you. You see where your intent and your impact align, and where they don't. From there, you build stronger communication, greater credibility, and confidence in the conversations that matter most. The program ends with areassessment so you measure what's changed, not guess.
Is Known By Name only for people who are underperforming at work?
No. Known By Name is developmental, not remedial. It is for any teams located across Australia and New Zealand that area ready to know how they are experienced at work. Many participants are already strong performers who want to see their blind spots before those blind spots become a problem. Even small shifts in how you show up create significant changes in how you are trusted, remembered, and chosen for opportunities.
How long does the Known By Name program run and what does it include?
The standard program runs over 12-16 weeks across four stages. Insight: a 360 assessment and benchmark roleplay to see how others experience you. Develop: a workshop introducing the 5R model and a focused development plan. Practice: AI-powered roleplay to rehearse real conversationsand build new patterns. Prove: a reassessment to measure the shift in your reputation. Reputation. Measured.
let's talk

Talk to us about your goals.

We work with organisations across Australia and New Zealand to build capability that delivers results.
start a conversation
We help teams build practical skills that support real performance. We design learning that fits your goals and gives your people clear ways to grow. You get support that feels human and focused on outcomes that matter to your business.
HomepageOur ProgramsBlogKnown By Name
Accessibility Statement
AI Use & Ethics Statement
Terms of Service
Privacy Policy