The five behaviours behind your reputation

Your reputation is not one thing. It is five behaviours working together. Reach, recall, resonance, reliability and regard. Each one shapes a different part of how people experience you at work. Open a tab to explore each R, then read the full page for the detail.

What decides recall

What professional Recall is, and why your name comes up when it counts

Professional Recall is whether the right people think of you at the right moment, and whether your point of view travels beyond the people you tell it to. It is the difference between being respected and being remembered. When a brief lands, a project opens, or a promotion round begins, recall decides whose name comes up first.

Clarity

Clear enough to repeat. If a colleague cannot say what you do in one sentence, they will not say anything at all.

Distinctiveness

Distinct enough to be yours. If your point of view sounds like everyone else's, it gets reattributed to whoever said it loudest.

Portability

Portable enough to travel without you. The test is whether someone represents your view accurately in a room you are not in.

Recall is not self-promotion

Being respected is not the same as being remembered.

When no clear thing attaches to your name, you become interchangeable. Recall is what makes you the obvious name rather than one of several reasonable ones.

learn about the program

Self-promotion is being loud everywhere.

Recall is being known for the right thing by the right people.

It's the bridge between being seen and being valued.

the recall gap

Where Recall shows up

Technically strong people assume good work speaks for itself. It does not. The decisions about who gets the promotion, the strategic project, the seat at the table happen in conversations which last seconds, in rooms you are not in. If your name does not surface in those moments, the quality of your work never enters the picture.

The new brief. A piece of work gets assigned and people run through names. Yours surfaces, or it does not.

The referral. Someone asks a trusted contact who to speak to about your area. You are the name which comes up, or you are not in the conversation at all.

The room you are not in. Someone has to represent your contribution months later, when you are not there to remind them. They name the specific thing you are known for, or they call it solid and move on.

The next piece of work. A renewal or repeat brief lands. You get remembered for the thing you are known for, or you get a polite they were good and nothing follows.

the other r's

Click through the other R's

faqs

Common questions about Recall

Is recall the same as self-promotion?

No. Self-promotion is being loud everywhere. Recall is being known for the right thing by the right people. One performs for an audience. The other sticks in the minds which matter.

Why do capable people get forgotten?

Because nothing specific attaches to their name. Strong work fades once the meeting ends. Without one clear thing people associate with you, you become interchangeable, and interchangeable people are easy to overlook.

Can you build recall without self-promotion?

Yes. Recall comes from being known for the right thing by the right people, not from volume. The work is making your point of view clear and distinct enough to travel without you.

How do you measure recall?

Through the Known By Name Index, a 360 assessment which scores you on Clarity, Distinctiveness, and Portability.

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