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The five behaviours behind your reputation

Your reputation is not one thing. It is five behaviours working together. Reach, recall, resonance, reliability and regard. Each one shapes a different part of how people experience you at work. Open a tab to explore each R, then read the full page for the detail.

Reach
Recall
Regard
Reliability
Resonance
What decides Resonance

What professional Resonance is, and why your message lands or fades

Professional Resonance is whether your message lands. It is whether people feel heard, understand what you mean, and act on it, rather than nodding and moving on. Information gets shared all day. Resonance is communication which moves someone.

Understanding
Understanding. People feel heard before you ask them to listen.
Meaning
Meaning. Your message creates clarity, not more noise.
Movement
Movement. It changes what people think or do.
Resonance is not charisma

Being heard is not the same as being understood.

A charismatic talk people forget by lunch has less resonance than a plain one which changes what they do.
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Charisma is being impressive in the moment, it is not Resonance.
Resonance is leaving people clearer and ready to act.
Reach and Recall get you heard. Resonance is whether being heard changes anything.
The Resonance gap

Where Resonance shows up

Most people judge their communication by whether they said the thing. The real test is whether it landed. You leave a meeting sure you were clear. The other person leaves with a different version, or no version at all. The space between what you meant and what they took away is where resonance lives.

The pitch. You make the case. People act on it, or politely move on.
The hard message. You deliver something difficult. It is understood and accepted, or it breeds confusion.
The handover. You explain something complex. The other person carries it accurately, or gets it wrong.
The room you are not in. Your point gets repeated by someone else. It survives, or it gets garbled.
the other r's

Click through the other R's

faqs

Common questions about Resonance

Is resonance the same as charisma?
No. Charisma is impressive in the moment. Resonance is whether people leave clearer and ready to act. One performs. The other changes something.
Why do people nod and then do nothing?
Because they were not moved, only informed. Agreement in the room is not the same as understanding which survives the room.
Can quiet communicators have high resonance?
Yes. Resonance comes from clarity and connection, not volume or polish. A plain message which lands beats an impressive one which does not.
How do you measure resonance?
Through the Known By Name Index, a 360 assessment which scores how clearly your communication lands and moves people.
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